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Vnat
Vnat is a fast-growing nutritional supplement brand in Mexico, focused on improving health and wellness through vitamins, minerals, and natural products. The brand aims to educate consumers, build trust, and become a national leader in the supplement industry.
The Opportunity
The project began with a clear goal: build a strong, trustworthy digital presence to drive sales, educate users, and position Vnat as a top supplement brand in Mexico. At the time, the brand had no online presence and needed a platform that could support growth, drive conversions, and connect directly with consumers across the country. It was also essential to provide a seamless shopping experience for their audience, which spans from wellness-conscious individuals to older adults looking for health support.
The Research
We researched the digital behavior and needs of Vnat’s target audience, focusing on supplement buyers between 30–60 years old. We identified their most common doubts, what information they prioritize when buying supplements, and how to reduce friction during online purchases. This led us to simplify product information, integrate clear educational content, and add multiple payment options including Mercado Pago, PayPal, and Kueski Pay for buy-now, pay-later flexibility. Additionally, we developed a WhatsApp chatbot powered by AI to guide users, resolve doubts, and even complete sales automatically.
The Outcome
The result was a robust eCommerce platform that not only showcases Vnat’s entire product catalog but also builds trust through clear design, accessible information, and smart automations. Users can explore detailed product pages, purchase with ease, and get real-time support—all from one unified experience. Since launch, the brand has seen steady growth in sales, improved brand perception, and increased engagement across all channels. Vnat is now becoming a recognized online leader in Mexico’s supplement space.
Feedback From Client
“Working with Lumertic allowed us to make a real leap as a brand. Our customers trust us more, sales are growing, and we now have a strong presence that reflects what Vnat is all about—supporting wellness with simplicity and clarity. We're excited for what’s ahead.”
From Idea to Impact — Let’s Build What’s Next.
Time starts ticking. The idea lights up. We launch your vision and land results.